Job Purpose
The purpose of this role is to promote Ecobank’s products and channels by developing copy for websites, social media, marketing materials, and other platforms.
S/he will create both written, verbal, video, and other media for both individual and public consumption.
Job Context
This role reports directly to the Head, Digital Sales & Engagement and is crucial to achieving the business objectives of the Consumer Banking business at Ecobank Nigeria.
The priority of the Content Creator is to produce high-quality outputs to engage prospective customers of Ecobank via digital channels.
The Content Creator will update existing material, generate original work, and identify new ways to reach consumers.
S/he will adhere to brand guidelines while finding new styles for expressing our messages.
The Content Creator focuses on appealing to consumers' interests by creating engaging material.
Ultimately, an exceptional Content Creator will promote collaboration between internal stakeholders to ensure consistency in our company's outputs.
Key Responsibilities
Business and Financial performance:
Developing content that captivates, informs, delights and persuades along the customer journey
Conducting research and interviews to learn more about current trends, developments, and perceptions about prospective customer, and then creating compelling narratives to drive business
Assisting the creative team with the design of promotional materials.
Using social media to engage consumers, respond to questions or complaints, and to promote company initiatives.
Collaborating with internal departments to establish campaign objectives, complete tasks, and identify and solve problems.
Monitoring social media and company website metrics.
Utilizing SEO methods to increase application downloads, account opening and onboards on digital channels
Suggesting new ways to promote company offerings and to reach consumers.
Customer Excellence:
Maintain excellent communication with external and internal stakeholders to ensure delivery on objectives
Build a strong formal and informal network to gain access to necessary data, resources, and information to achieve the goals of Digital Sales and Engagement
Deep understanding of our target customers and how to engage them
Leadership and people management:
Provide feedback to support internal and external partners e.g. Technology, Marketing, telcos etc
Drive a culture of effective storytelling in selling Consumer Bank products
Process controls and operational excellence:
Liaise with Product managers to monitor effectiveness of campaign content is provided in driving business, making adjustments where necessary
Comply with all Consumer Bank’s policies and procedures.
Experience & Qualifications
Bachelor's Degree in English, Marketing, or a similar field.
A portfolio of applicable outputs.
An understanding of SEO best practices.
Demonstrated excellence in writing, proofreading, and editing.
Skills, Capabilities & Personal attributes:
Experience creating strong, engaging content.
Excellent research, organizational, and time management skills.
Strong listening and communication skills.
The capacity to work independently and collaboratively.
Ability to work efficiently without compromising quality or accuracy.
KPIs
Number of customers acquired via digital channels
Number of transactions
Value of transactions
Active users
How to Apply
For more information and job application details, see; Ecobank Transnational Incorporated Officer, Content Creation Jobs in Nigeria
